Keywords: Brand Marketing, Marketing Campaigns, Marketing Strategy & Event Marketing

Job Descriptions:

• Marketing Plan
  • Lead the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured, and results reported to all relevant stakeholders
• Marketing Campaigns
  • Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.
  • Budget management of campaigns in line with the overall marketing budget
  • ROI analysis required on each promotion and fed back to business
  • Prepare optimized budgets for campaigns to increase mall TD and footfall
  • Prepare go-to-market and SOH strategy for 2 upcoming malls in the city
• Online Marketing
  • Assess the effectiveness of the mall website and implement content improvements and new features to meet online objectives
  • Incorporate online activities with offline marketing promotions Lead social media pages with targeted growth on likes and engagement
• Retailer Communications
  • Develop individual marketing campaigns for retailers with the Tenant Relations Head
• Consumer PR
  • Day-to-day responsibility for all consumer PR, liaison with the PR agency, head office PR, and Corporate Comms team as well as other stakeholders
• Internal Communications
  • Work effectively with internal departments esp. leasing and finance to ensure optimum business effectiveness and information is communicated around the business units – new store openings, launches, events, changes to procedures, staff newsletters.
• B-2-B Relationships
  • Work closely with all agencies to develop yearly media plans and ensure timely and top-class implementation of all marketing communications.

Qualification: MBA/ Any post-graduation

CTC: 14 To 20 LPA